Who We Are

Masar is a solutions provider that provides tangible solutions across essential areas of enterprise computing: unified communications, unified collaboration, audio-visual, infrastructure and information security.

With over 20 years of cross-domain expertise since our formation at the turn of the millennium, we are passionate about creating value in all that we deliver. With more than 100 passionate team members, our strength, experience and expertise is drawn from 350 world class partners spanning across 50+ countries supporting 300+ enterprise customers. And we are only just getting started.

We empower our partners, vendors and clients with the next generation of technology that delivers results for them today. We add value at every stage from consulting, sales, marketing, channel development, implementation to support and training. We build true partnerships, so clients get the maximum value on their investments. We go the extra mile, so they don’t need to.

A winner of multiple industry awards, Masar is one of the leading VADs across the Middle East and Africa. With dedicated offices in United Arab Emirates, Saudi Arabia, Morocco and an expanded presence in Nigeria, Ethiopia, and Algeria, Masar works through its growing network of channel partners in over 50 countries across the region. With new technologies and solutions driving the pace of change of businesses in the region, Masar has built a successful business by drawing on the best of global solutions. Uniquely in the region, its combination of full support for its channel partners and market-leading solutions from emerging technologies provides Masar’s partners and their customers alike with the full confidence to invest in integrated next-generation IT and networking solutions.